Demographics
PRIMARY TARGET MARKET
Wordtrotter generally skews casual gamers between the ages of thirteen and sixty-five, especially those who love word games, puzzle games, and casual-action games.
Its vocabulary-building; feature will also exert a niche-building pull on those who want to learn the English language all over the world.
Although they are mostly teens, college students, young adults, and seniors, these gamers can also be found among school-aged children.
SECONDARY TARGET MARKET
Advertisers who will pay to have their products and brands incorporated into the game and sponsor its free demo versions.;
Key industries investing in advergames:
- telecommunications
- retail
- food and beverage
- sports
- automotive
- leisure
- entertainment
- education
- packaged goods
- online portals
- toys and games
These industries may use Wordtrotter as a fun way to complement the personality of their brands and products.